In the trend studies that Christian conducted as managing partner at SEE MORE, Hamburg, it became increasingly clear: Consumers today live and eat much more consciously than they did a few years ago.

Health is a basic need for all people, but as consumers, they are often completely overwhelmed by what is truly healthy and how to eat and live in a way that promotes preventative health. There are so many options available, but little transparency. This leaves consumers with a lost overview and left to their own devices. That's why we don't just want to offer drinks as a sensible nutritional supplement. Our drive is to support people in their personal development. A key aspect of this is holistic coaching around nutrition and fitness.

For this purpose, we have set up this coaching zone with our experienced team of experts and are here to support you with tips, experience reports and concrete suggestions.