Claudia Neiss: Our expert in nutritional supplements

TREND BACKGROUND:

Do you sometimes feel tired and worn out? Do you want to supplement your diet with something meaningful? In recent years, a trend has become increasingly noticeable in our studies: self-improvement, also known as egolution. People want to further develop themselves and their abilities. Therefore, our studies on functional beverages and foods are increasingly featuring products supplemented with vitamins, minerals, or even superfoods. Dietary supplements are also booming worldwide.

REALITY CHECK:

The often discussed question is, do we even need these dietary supplements? The answer is: yes and no. In many cases, these contain ingredients that the majority of the population has been proven to be deficient in. However, this deficiency must be interpreted correctly. Not every dietary supplement is suitable for everyone! There are two forms of deficiency: deficient and suboptimal deficiency. Obviously, a deficiency is more serious and can lead to illness. A suboptimal deficiency is milder and in most cases does not cause illness, but can lead to weakening and accelerate aging. People find it very difficult to differentiate between these ingredients, and there is little help available.

OUR RANGE:

We want to shed some light on the subject and explain what vitamins, minerals, and more actually are. Where we deem it important, we will delve deeper into the details and highlight where deficiencies can easily occur. After all, very few people eat a truly healthy and varied diet. It's also important to clarify whether our food is still truly healthy today. For example, the vegetables available today contain, on average, 24 percent less potassium, 27 percent less iron, 46 percent less calcium, and 76 percent less copper than in 1940.*

With Claudia Neiß we can provide you with an absolute expert in this field.

OUR DRINKBETTER EXPERT INTRODUCES HERSELF:

I'm Claudia from Hamburg, a qualified sports scientist and naturopath. Even as a child, I've been interested in health topics, especially nutrition, plant and herbal medicine, as well as sports and exercise. I'm fortunate enough to have turned these interests into my profession. I've been working in my own practice for 14 years and specialize in complementary medical treatment options for high-performance sports.

My clientele includes not only competitive athletes from a wide variety of disciplines (football, handball, basketball, golf, ice hockey, etc.), but also artists, musicians, and all people who are under enormous pressure and have to "function." Orthomolecular medicine, i.e., micronutrient medicine, is one of my focuses, because micronutrients are the foundation for all healing processes in the body.